Argentine ice cream chain Lucciano's enters Morocco, plans 15 stores

Lucciano's, an Argentine artisan ice cream brand, opened its first African outlet in Casablanca with a local partner, targeting 15 locations across Morocco including Marrakech and Rabat within three years. This marks the company's initial expansion into Africa, signaling growing foreign investment in Morocco's retail sector. The move is a modest commercial development with limited immediate market impact.

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