Brazil beauty franchise segment grows 18% in Q1 2026, second-fastest sector

Brazil's Health, Beauty and Wellness franchise segment generated R$19.24 billion in Q1 2026, up 18% year-on-year, ranking second only to Food in growth. The segment now has over 600 brands and 36,495 operations, employing ~300,000 people. This reflects shifting consumer habits toward personal care, but the data is from an industry association and may not capture broader economic trends.