Belgian Court Rules Telenet's 'Fibre' Ads Misleading, Unfair Practice

Belgium's Court of Appeal confirmed Telenet misused the term 'fibre' in advertising, ruling it an unfair commercial practice since most of its Flemish network is hybrid fiber-coaxial, not full fiber. Proximus, with a more advanced fiber network, brought the case. The ruling sets a precedent for telecom advertising accuracy in Belgium, potentially affecting marketing strategies and competitive positioning.