HK Consumer Council flags misleading supermarket promotions, urges unit-price comparison

Hong Kong's Consumer Council surveyed 222 products at AEON, ParknShop, and Wellcome and found that buy-one-get-one-free and bulk-buy promotions often deliver smaller discounts than advertised, sometimes none. The watchdog advises shoppers to compare unit prices rather than trust promotional labels. This is a consumer-protection development with limited direct market impact, though it may pressure retailers to adjust pricing transparency.