São Paulo luxury condo market shifts to countryside resort-style developments

JHSF launched Santa Helena, a 6 million sqm high-end condominium in Bragança Paulista, signaling a trend in São Paulo's luxury real estate toward low-density, resort-like projects with preserved green areas. This reflects a structural shift in buyer preferences post-pandemic, though demand sustainability and pricing remain uncertain. The move indicates capital flowing into peripheral high-end real estate, potentially affecting urban property values.