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Japanese conveyor sushi chain Sushiro expands rapidly in China amid solo dining trend

Japanese restaurant chain Sushiro has experienced rapid growth in mainland China, with major queues at new store openings in Beijing (2024) and Shanghai (December 2025), reflecting a growing solo dining trend among Chinese consumers. The phenomenon has created market opportunities for Japanese dining brands but also generated scalping activity around reservation access. This indicates shifting consumer preferences in urban China toward casual, individual dining experiences.