China Singles' Day shifts from discounts to AI, high-value purchases amid cautious spending

China's 18th Singles' Day shopping festival shows a shift from coupon-driven mass consumption to AI-focused, high-value purchases, reflecting cautious consumer spending. A Shanghai resident's purchase of a premium iPhone highlights the trend, but overall festival liveliness is perceived as diminished due to reduced disposable income. This signals a structural change in Chinese consumer behavior with implications for e-commerce and tech demand.

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