AI reshapes China's Singles Day: chatbots drive sales but growth slows

China's Singles Day shopping festival saw AI chatbots play a central role, with JD.com adding nearly 80 million users to its AI assistant. However, overall sales growth was modest at 2.4%, suggesting AI adoption is not yet translating into significant revenue acceleration. The development signals a shift in e-commerce dynamics, with AI becoming a key competitive battleground.

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